We never have and never will test our products on animals – apart from our own little animals (children) at home of course.

We don’t compromise when it comes to ingredients. Every ingredient we choose has earned its right to be there. They’re natural too, of course. And we don’t just put an ingredient in for the sake of being able to write a fancy name on the bottle. We use ratios of each ingredient that are of value and benefit to you and your family.

But choosing the best ingredient is only the starting point. They’ve got to be put together in the right way. Think of it as if you were cooking your favourite Sunday roast. Each ingredient has its own specific temperature to be cooked at and time to be cooked for. Then it’s all about the combo on the plate. There’s no Yorkshire pudding without gravy. There’s care in the process. There’s ritual to it. And it’s made with love. There’s also a little bit of tradition thrown in. Much like our decision to use Julia’s mum’s favourite frankincense as the heart of our fragrance across the range.

Our product chemists are actually ex-head chefs that have retrained as chemists. They know exactly how to ensure our natural ingredients are nurtured in the right way to create products that are highly effective and beautiful. The Michelin tasting menu of the skincare world.

That’s why our products look good, smell good and feel good - because inside, they’re full of good ingredients.