Stretch mark cream: What is it and how to use it

Person pumping out a thick, moisturising Stretch Mark Cream onto hand.

Stretch marks. They can appear seemingly overnight, a reminder of life's incredible changes, like puberty, pregnancy, or weight fluctuations. While they're a natural part of the human experience, the desire to minimise their appearance is understandable. That's where And Stretch... Stretch mark cream steps in, offering a beacon of hope for smoother, more confident skin.

But before we dive into its magic, let's address the elephant in the room: can a cream truly erase stretch marks? The answer, like most things in life, isn't entirely black and white. While complete removal isn't guaranteed, And Stretch... utilises powerful ingredients and a unique approach to reduce their visibility and promote healthier skin.

So what actually is stretch mark cream?

Stretch mark cream helps to soften the appearance of stretch marks by evening out skin tone, boosting skin elasticity and hydrating, nourishing and locking in moisture to the skin – so in a nutshell helping the stretch marks blend into the skin, while hydrating it and soothing any itching caused by stretching skin.

Stretch marks are just part of us, so whether they are due to the stretch in pregnancy, losing weight, gaining weight or from puberty growth they are with us, and you can help improve their appearance.

There are some key, powerhouse ingredients that help soften stretch marks, and we have used some of the heavyweights in And Stretch... Horsetail Leaf Extract is a plant extract and superhero ingredient that fights stretch marks, smooths wrinkles and boosts elasticity. Chlorella Extract is packed with B vitamins, magnesium and zinc to repair skin damage and restore the skin’s collagen. Shea Butter is rich in vitamins A and E to hydrate, nourish and lock in moisture.

Bottle of And Stretch... Stretch mark cream being pumped out onto a tiled surface.

How does stretch mark cream work?

Stretch mark cream works by deeply nourishing and softening skin, increasing moisture deep into the skin tissue and boosting the skin's elasticity.

We believe in regular application, like with everything you must stick with it. We advise you to apply the cream morning and night and to take your time to massage into problem-prone areas such as bumps, bust, stomach, hips, lower back and thighs. And the golden rule is to keep using it regularly and consistently.

During pregnancy, we say use it as soon as you see your bump growing and for at least 9 months postpartum to help continue to soften stretch marks.

Stretch mark cream benefits

With so many benefits of using stretch mark cream, we've listed some of the very best benefits we've been told from people using And Stretch... Stretch mark cream...

  • Helps to soften the appearance of stretch marks
  • Never too late to help reduce stretch marks or scaring – so don’t think you have missed your chance
  • The thick, nourishing cream helps to moisturise and nourish the skin
  • Helps to calm skin inflammation 
  • Helps soothe itchy skin that happens when your skin is stretching 
  • Improves and evens out skin tone

Pregnant person applying Stretch mark cream to their belly, helping to reduce the appearance of their stretch marks.

Can I use stretch mark cream during pregnancy?

It's highly recommended to use stretch mark cream early on during your pregnancy and continue massaging it into problem areas twice daily throughout your pregnancy. This will help the skin as it stretches during pregnancy, lessening the impact of stretch marks on the skin. We also recommend using it postpartum to help to continue to soften the appearance of stretch marks and boost skin elasticity. 

And Stretch... Stretch mark cream has been specially formulated for use during pregnancy. Massage it in the morning and night, paying close attention to anywhere prone to uneven skin tone.

We always recommend using it alongside a stretch mark oil. Massage oil into your skin first, followed by the cream on top to lock in the moisture. This is a great way to nourish and moisturise your skin, lessening the impact of stretch marks.

Before and after using stretch mark cream

Before and after using And Stretch... Stretch mark cream.

We know you love And Stretch... Stretch mark cream and are always so pleased when we see your results. This was sent into use after using And Stretch... for a short amount of time. Seeing results like this is amazing to see!

Is And Stretch... your favourite? Let us know in the comments below...


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