Someone recently described us as ‘sleep specialists’ – we are so proud and touched to be titled in that way and we can certainly say that as parents, and business owners, we absolutely understand the importance of a positive bedtime routine in promoting quality sleep. That feeling you get when your children are tucked up in bed, sleeping soundly, brains developing and imaginations thriving. A feeling of comfort, smugness even and one that confirms you have certainly done something right that day (even if the vegetables were not eaten at dinnertime). And this is where our idea was born – our children. They loved using our BABY SLEEP range – the bath products, the oil and particularly the pillow spray and we were asked nightly ‘Mummy – does it give me happy dreams?’ and the answer was always simples. We knew from that moment that a range focused at our children, with absolute concentration being placed on that bedtime routine, was our next goal.
Bedtime is not about blue screens and devices - it is about bath bubbles, catching up on the day, slowing down the pace, reading with them and enabling them to go to bed with such positivity and belief that they will have a really good night’s sleep. Sleep well and Dream Big has been our brand ethos since we launched our Sleep ranges in 2016 and it was certainly at the very core of this new launch. With that firmly in our minds we knew partnering with the greatest author of all time would not only be a dream come true, but an integral part of our new Bath, Book & Bedtime range.
‘Dreams is very mystical things’ said The BFG – and my oh my don’t we agree with that. So we took the opportunity to team up with The Roald Dahl Story Company to launch this range with a delumptious dollop of help from The BFG.
“We’re delighted to be partnering with Bloom and Blossom on this incredible range. Aside from the fitting marriage between Roald Dahl’s The BFG and the importance of sleep, the combination of high-quality, natural ingredients and deliciously scented touches of invention and mischief fill us with confidence that the whole range will be adored by both children and parents alike. The Dream Catcher’s Pillow Spray is the perfect addition to a nightly Bath, Book & Bedtime routine to encourage sleep, and most importantly – dreams!” – The Roald Dahl Story Company.
This range is suitable for ‘Human Beans from Titchy Little Ones to Jumbly Giants’, with a focus on sensitive and eczema prone skin (something that our customers need), suitability from newborn (so everyone can be bathed at once), dermatologist and paediatricians approval (of course), natural ingredients (expect nothing less) and of course a sprinkle of The BFG’s magic. And by ‘Jumbly Giants’ we are talking about the grown ups – who didn’t grow up with Roald Dahl, who doesn’t want their children to enjoy his books as much they did, such a perfect partnership.
To cement our Bath, Book & Bedtime purpose we hit an absolute career high on the day we visited the archives at the Roald Dahl Museum and Story Centre in Great Missenden – to be shown the original manuscripts and for them to share some of the never-before-published dreams was a moment to remember. To be able to add this special edition of The BFG, with these additional ‘whoppsy’ big secrets – ‘secrets that nobody is ever hearing before’ to our range, not only completes the purpose and drills home the importance of reading at bedtime, but accomplishes our goal to ‘Sleep well and dream big, little dreamers’.
Dream big, believe you can be anything you want to be, build their confidence, feed their imagination, banish night terrors and let them go to bed happy and knowing tomorrow will be a great day. This is certainly everything we want for our children, and we are pretty confident that we are not alone.